Selling Certainty

Sales Training • Leadership Development • Executive Coaching

Better conversations drive better performance.

We help businesses sell more, develop stronger leaders and give their people the confidence and skills to handle the conversations that matter.

Everything we do is built around your business, your people and the results you want to achieve.

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What we do

We help businesses improve performance through bespoke sales training, leadership development and executive coaching.

We start by getting to know your business - your people, the conversations they're having and what's getting in the way of better performance.

From frontline teams to senior leaders, we build the skills, confidence and ways of working people need to perform at their best - and help make sure those changes last.

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How we work with you...

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Diagnosis & consultancy

We start by listening. We get to know your business, your people and what's getting in the way, so we can focus on the areas that will make the biggest difference.

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Design & delivery

We build the programme around your business, using relevant scenarios, practical exercises and experienced trainers who know how to get people involved.

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Landing & embedding change

The work doesn’t stop when the training ends. We can work with your leaders and managers, provide coaching and create practical tools and resources to help new skills and behaviours become part of the day-to-day.

Are we right for you?

Every business is different. Find out who we work best with and whether Reality could be the right fit for yours.

The Podcasts

Practical conversations about sales, leadership, customer experience and the challenges businesses are dealing with every day.

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The Blog

Straight-talking ideas, observations and advice on selling, leading people, coaching and improving performance.

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The Videos

Quick, practical ideas you can watch and use – from better sales conversations to coaching, leadership and customer experience.

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Latest insights...

A man looking at a bicycle helmet in a bike shop, illustrating the assumptive close sales technique.

The Assumptive Close

Video

Stop waiting for the customer to say yes - move the conversation forward and help the customer make a decision. Part 2 of our 10-part Sales Closes series.

A woman comparing clothes options in a shop, illustrating the alternative close technique.

The Alternative Close

Video

Instead of asking whether they’d like something, try giving them two good options. Part 1 of our 10-part Sales Closes series.

Bob and Jeremy sitting on a sofa smiling

The Reality of Business - The Real Cost of High Staff Turnover – And How to Reduce It

Podcast Episode

If high staff turnover has become something your business simply expects, this episode asks whether it’s time to start doing something about it.

Bob and Jeremy pointing at The Reality is Sales Training

The Reality is Sales Training - How to Make Your Sales Team More Commercially Minded

Podcast Episode

Are your salespeople making sales without understanding whether they’re good sales for the business?

Bob and Jeremy talking about presenting at the Engage Customer Summit in London on 8 October 2026

Are you coming to the Engage Customer Summit?

Article

Bob & Jeremy are speaking at this year’s Engage Customer Summit, looking at Disloyal Bonding, AI and what happens when the conversations left for your people are the ones that technology can’t handle.

Job interview advice graphic with Bob Morrell, promoting questions candidates should ask an interviewer.

Job Interview? These Are the Questions You Should Ask the Interviewer

Article

Going into a job interview? You need some really hot questions to get the interviewer thinking, and at the same time prove your skill in being able to peel back the lid on the job’s potential.

Bob and Jeremy sitting on a sofa smiling

The Reality of Business - How to Interview Better (Part 2): The Questions Every Candidate Should Ask

Podcast Episode

Got a job interview coming up? Don’t leave all the questions to the interviewer.

Bob and Jeremy walking outdoors with the headline: "Interview questions for employers - Stop asking the same questions."

Interview Questions for Employers: Stop Asking the Same Questions

Article

Employers - how many times have you read through the same set of interview questions? 

Bob and Jeremy sitting on a sofa smiling

The Reality of Business - How to Interview Better (Part 1): The Questions Every Employer Should Ask

Podcast Episode

Part 1 of a two-part series on interviews. How employers can run better interviews by asking questions that reveal far more than the usual clichés.

Bob and Jeremy walking outdoors with the headline: "Why do salespeople love Glengarry Glen Ross?"

Why Do Salespeople Love Glengarry Glen Ross?

Article

Why has Glengarry Glen Ross become the film every salesperson knows?

Bob explores its lasting influence, memorable quotes and what it still teaches about selling today…

Bob and Jeremy sitting on a sofa smiling

The Reality of Business - Glengarry Glen Ross: The Greatest Sales Play Ever Written?

Podcast Episode

Why salespeople are still talking about it more than 40 years after it was written.

Bob and Jeremy sitting on a sofa smiling

The Reality of Business - AI & Customer Experience: Why Human Skills Matter More Now

Podcast Episode

AI and the challenges currently shaping contact centres, customer experience and cx strategy.