About Reality Training

Since 2001, we have trained sales and service people in industries such as travel, retail, media, software sales and financial services. We have trained people throughout the UK, India, the Philippines and across the US. For an extensive list of our clients, see our Clients page.

We bespoke our training to your organisation. Using our 5 Principles model and Reality Win Sales Structure, we can develop your people in a number of different ways including live sessions and workshops, conferences and training films, as well as embedding programmes such as e-learning and webinars.


our services



We have trained thousands of salespeople across the UK, Europe, India and the US. Our approach, philosophy and ideas are fresh, inspiring and motivational.


Customer Service

Using our 5 Principles model, we can demonstrate that using the right structure and language in your conversations can achieve success across any service channel.


Leadership & Management

Successful sales and service people soon find themselves promoted to Management – but do they have the skills to perform to their fullest potential?


Bespoke Reality Training Film Series

How will a bespoke Reality Training film benefit your organisation?

We have created a series of short films that demonstrate why a bespoke Reality Training film can be the right training method for your sales and service people.


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Sign up to Think Reality, the free bi-weekly subscription that gives you engaging and valuable tips, stories and information on sales, service and leadership.

featured blogs

3 Killer Coaching Questions for Managers

Over the ten years I have been coaching successful leaders I have collated a list of over 150 “Great Coaching Questions”. They sit in my...

10 Brexit Ideas for the Travel Industry

Over the last 9 years Reality Training have worked with the majority of major travel companies. This article has been written to help all...

How to Tell a Good Tale when Selling - The Importance of Storytelling

Do you know anybody who doesn't like being told a good story? Sometimes the most popular people we know are people who can tell stories....

our clients

Here are some of our clients that have benefited from our varied training solutions. They now have people inspired to give their best in providing service to their customers, whilst their leaders and managers are developing and motivating them.

let‘s talk

We would love to hear your comments or questions. Leave us a message and we'll make sure to reply as soon as we can.