About Reality Training

Reality Training is a renowned UK-based company that specialises in sales, customer service, and leadership and management training. We believe that developing the structure and language of your sales and service conversations leads to more success.

Over the years, our track record at Reality Training has consistently proven that the right kind of training enables sales and service people to thrive in all the stages of customer engagement.

Our initiatives result in a significant boost in annual sales and overall business performance. Our approaches help you understand and adapt to the varied motives of your customers. Your training leads to:

  • An increase in Conversion Rates
  • Growth in Average Order Value
  • Success in Customer Retention

Our Team

Bob Morrell"

Bob Morrell

Managing Director
Jeremy Blake"

Jeremy Blake

Owner & Training Director
Ann Harris"

Ann Harris

Operations Manager
SIMON CROWE"

SIMON CROWE

Coach
HANNAH FAIRCLOUGH "

HANNAH FAIRCLOUGH

Trainer
JO BOURNE"

JO BOURNE

Trainer
DONNA GRAY"

DONNA GRAY

Trainer
JOTI PATEL"

JOTI PATEL

Trainer
SAM JARMAN"

SAM JARMAN

Trainer
OLIVIA ONYEHARA"

OLIVIA ONYEHARA

Trainer
PAUL O'NEILL"

PAUL O'NEILL

Trainer
John Welsh"

John Welsh

Executive Coach
Caroline Arnold"

Caroline Arnold

Executive Coach
Close

how they began

Bob and Jeremy first met at drama school and have known each other for over twenty years, which gives them a very unique way of interacting as only old friends can. This makes their sessions highly memorable, entertaining and extremely positive experiences, along with their combined experience as successful salespeople at firms including Yell, Ziff Davis and Expedia.

Bob and Jeremy set up Reality Training in 2002. Reality Training is a sales and management development business geared towards improving the sales and service capabilities of your consultants and managers. At present, Bob and Jeremy work with many leading organisations in industries such as retail, travel, software sales and financial services.

their expertise

Bob, Jeremy, and the trainers at Reality Training bring over 30 years of sales experience to life in order to challenge and motivate others to achieve more. They have worked with many leading companies including Audi, Travelocity, Kuoni, Halfords, TUI, Adobe, Dunelm, The AA and UBM.

the focus

The focus of Reality Training's work is creating a structure for your sales and service conversations, and developing the language used by your people. This an increase in Conversion and/or Retention rate, as well increasing Average Order Values and creating a positive environment.

conference speakers

As well as hosting live training sessions and creating embedding material, Reality Training also attend industry and company conferences, speaking in front of audiences that vary in size. Bob Morrell and Jeremy Blake are the UK’s leading conference speaking double act that inspire, entertain and lead by example.

To learn more, visit our sales conference speakers page.

1 Phase

We give teams a method to start conversations, giving your customers certainty over your approach. Most people can be more effective at beginning conversations in a compelling way. Our approach looks at how to engage someone both verbally and non verbally so that they are instantly more open and intrigued to discover how you can help them.

2 Phase

The second phase looks at the compelling questions needed to find out the desires of both the buyer and the users of the product or service. It also equips the questioner with the ability to ask questions to see what goals and rewards are sought by the prospect through having a successful product or service experience, or business result.

3 Phase

Phase The third phase is a method of personalisation, using the right language to bring to life for the customer the advantages they can expect from ownership or use of what you are providing.

4 Phase

The next stages are broken down in to how to follow up a prospect while they are seeking clarification, involved in a reselling process, or handling the process of budget approval and moving into negotiation.

The objection handling and negotiation methods we train call on four different empathetic approaches that aim to satisfy the different emotions and buying motives of all who are involved in the decision making process.

Let's talk

We would love to hear your comments or questions. Leave us a message and we'll make sure to reply as soon as we can.